Sal Guariano is the Chief Revenue Officer and Senior Vice President of Marketing Services. In his current role, Sal leads the North America digital and advertising teams with a focus on identity resolution, digital audience and activation, decisioning and measurement across the digital ecosystem. His team includes subject matter experts dedicated to serving credit unions to help them further grow membership and deposits.
Prior to this role, Sal managed a team focused on the largest global financial services clients. He provided strategic relationship management and sales leadership responsibility.
Before joining Experian in 2004, Sal served in various senior management positions of top-tiered financial institutions, including Bank One/Chase Card Services, MBNA and JPMorgan Chase all in Wilmington, DE. He is skilled in Analytics, Customer Acquisition, Sales, Customer Relationship Management (CRM), Marketing/Digital Advertising, Risk and Pricing Strategy. In addition to his fulfilling his responsibilities at Experian, Sal is currently involved with several non-profit organizations in Delaware, including the MS Society, Easter Seals and Catholic Youth Ministries Athletics Programs.