Vice President of Marketing & Digital

Are We the Company for You?
CUInsight is seeking a visionary yet hands-on Vice President of Marketing and Digital to help grow our leading digital media and experience company. We serve the credit union community with content creation and curation, hosting a digital trade publication, original podcasts, and virtual events, all promoted through leading distribution channels. We provide meaningful/value-added content marketing, advertising, and sponsorship products as a trusted partner in the credit union space.

CUInsight team members are actively involved in the credit union community with awareness of industry trends, horizon issues for credit unions and partners, and audience interests. Our entire team is fully remote and highly collaborative, supporting one another and working together to advance our mission.

Is This the Job for You?
Our Vice President of Marketing and Digital will bring strategic digital marketing insight with practical expertise and ability in marketing automation and technology platforms. The ideal candidate takes initiative, thinks strategically, is detail-oriented, and data-driven, and would ideally have some experience in B2B marketing (but it’s not required).

This role will involve:
• Developing, executing, and iterating upon data-informed marketing campaigns and strategies to achieve business objectives.

• Overseeing graphic design, brand identity, and storytelling across all channels.

• Managing key vendor and contractor relationships to ensure high-quality deliverables.

• Identifying, implementing and streamlining the best technology (including marketing automation and CRM) to meet organizational goals with new enhancements as needed.

• Working cross-functionally to support organizational strategy (including revenue growth).

• Overseeing lead generation, and refining approaches based on competitive analysis and performance metrics.

This person will serve as an expert in digital marketing for CUInsight while relying heavily on data to inform decisions. They will keep an eye on media, advertising, and digital marketing trends outside of our organization, and provide recommendations for new innovative ideas and creative solutions to better connect the credit union community through our channels.