As Founder, Chris leads Sapphire Trail, a credit union digital marketing agency. In digital marketing, science trumps art and Chris brings a systematic, results-based approach to credit union’s digital marketing efforts to ensure the best advertising performance possible. He has helped credit unions across the country experience record-setting member acquisition rates and grow brand awareness.
Prior to founding Sapphire Trail, Chris spent 15 years at Elevations Credit Union, where he was in various roles, including VP of Marketing. He specialized in digital marketing and lead generation. While at Elevations, the Credit Union was a two-time Malcolm Baldrige National Quality Award recipient, the only U.S. presidential award for performance excellence. In addition, under Chris’ leadership, the credit union won the Best In Show MACQUEE award for their digital marketing efforts.
Chris attended the University of Northern Colorado and graduated with a Bachelor of Arts in Journalism with an emphasis in Advertising and Public Relations. He also attended Western Credit Union Management School and was in the 2014 graduating class. In his free time, he enjoys traveling and spending time with his wife and five-year-old daughter.