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Debra J. Hilton, SPHR, SHRM-SCP, is both the President of D. Hilton Financial Services and Executive Vice President of D. Hilton Associates. 

Debbie has been a professional money manager since 1983, and she currently specializes in the design, implementation, and management of Supplemental Executive Retirement Plans (SERPs). After selling her money management practice in 1991, Debbie joined D. Hilton Associates in 1996. While working with credit unions in the recruitment and retention of Senior Executives, she recognized the important relationship between total compensation, SERP design, and SERP funding and investment performance as integral retention and succession planning tools. Beginning in 2002, Debbie and D. Hilton Associates began publishing the results of the biannual credit union SERP Survey. In 2023 the D. Hilton Associates SERP Survey had a response rate of 53% of all credit unions with assets over $100 million, resulting in a 95% +/- 2.0% confidence level.

As an Independent Registered Representative, Hilton established D. Hilton Financial Services in 1999 for the express purpose of facilitating the implementation and ongoing oversight of executive retirement plans. She has been instrumental in the implementation of more than $1 billion in retention, retirement, and compensation plans for credit union executives. The firm has consulted with more than 1,000 credit union clients nationwide in the development of SERP solutions. SERP assets under management exceed $2.0 billion as of 12/31/2024.

Debbie maintains the FINRA Series 7, Series 24, Series 63, Series 66, and Life and Health Insurance licenses and the Society for Human Resource Management has recognized her as a Senior Professional in Human Resources (SPHR). She holds a Bachelor of Science from The University of Houston. 

As President and CEO, JR leads the Platform Growth team at ASAPP, focusing on the overall strategic direction of the business and risk management issues. JR is a CPA, CMA, having obtained his Certified Management Accountant designation in 1999. JR also completed the Bowling Green State University Executive MBA program in 2004. Prior to joining the ASAPP team as a Partner in 2005, JR acted as a plant controller, division finance manager, and acting corporate controller for national and international manufacturing organizations. JR was the team lead for multiple enterprise resource planning and integrated business system projects (including PeopleSoft, SAP, and JD Edwards). Since 2005, JR worked directly with credit union Client-Partners delivering marketing and media strategies and managing complex technology solution projects.

Tony is the Chief Revenue and Marketing Officer, responsible for the ASAPP Financial Technology Sales and Marketing Team, building our brand strategy, sales, and marketing plans for Canada and the United States. Tony completed his Sport’s Administration / Commerce degree through Laurentian University in 1994.

Tony is also a CIE, having obtained his Certified Innovation Executive accreditation through MIT | Sloan School of Management and Stanford University Graduate School of Business in 2015. Prior to joining the ASAPP leadership team in 2019, Tony spent several decades working within the credit union and banking sectors as a senior executive responsible for heading up strategy, innovation, technology, brand, digital and operational channels. Tony is recognized as a digital visionary, strategic thinker, and 20+ year veteran leading transformational roadmaps within the financial sector.